Optical Boutique

What makes an Optical Boutique? The initial answer many give is: “pretty frames”. That, by itself, is only a small part of the formula which needs to be met to be able to make the claim.

The characteristics associated with a true Optical Boutique are:

  • The recognition that the definition involves Frames and Lenses.
  • The presence of appropriate frame lines for the locality and collective style of the area served by the office.
  • Leading edge frame and lens styles/options for the innovators and early adaptors.
  • A range of frame price points and styles which allows any patient to feel comfortable with their selections.
  • Quality manufacturing of all materials.
  • Professional Optician/staff who will not settle for ‘close enough’ with the available frame selections/color/styles. The recognition of the unique needs of each patient. The Wilcox Eye Center has a depth of knowledge of the frame lines and lens options to appropriately guide the patient to success. As needed, the WEC will procure new frame option(s) for an individual patient to consider before the final selection.
  • An awareness of face shape and patient colors so the appropriate frame designs/styling/colors will be selected by the patient for their long-term happiness with their purchase.
  • A confident working knowledge of the various lens options and manufacturers which the staff uses to focus a lens-per-patient decision tree rather than a one-size-fits-all approach.
  • Using a lifestyle dispensing approach so, when desired or needed, a single frame-lens conclusion will work well for the patient’s vocation and avocation.
  • A reasonable and fair warranty which favors the patient.
  • Free frame adjustments at any time for those who have purchased materials from the WEC as well as those who have not yet been so privileged.
  • A clean, warm and attractive environment.
  • Celebrating each patient’s final conclusion in their eyewear selections.

We are happy to report that the Wilcox Eye Center (WEC) both meets and exceed all of these standards. We look forward to helping you again or for the first time.

Some of the frame lines carried by the Wilcox Eye Center are:


  • Bebe
  • Cazal
  • Coach
  • Cool Clip
  • Costa Del Mar
  • Diva Thierry Mugler
  • FYSH
  • IZOD
  • Joan Reno
  • Kate Spade
  • NIKE
  • Oakley
  • RayBan
  • Ziggy
  • and many more…


  • Bebe
  • Guess
  • IZOD
  • Jessica McClintock
  • MODZ
  • NIKE
  • OP
  • Super Flex


  • Costa
  • Coach
  • Kate Spade
  • Oakley
  • Wiley X
  • Ray Ban

Vision Benefits Plan

Today’s health care environment has become more confusing and complex. Understanding your health insurance and vision benefit is not as easy as it once was. Our practice has provided this information to untangle and clarify many misconceptions about third party care and your vision.

It is important for all patients to understand a fundamental principle of the third party mechanism. Unless your provider (doctor or health care facility) specifically takes assignment of benefits, the patient is ultimately responsible for any non-covered services and their charges. The insurance relationship is between the patient and the insurance company not between the patient and the provider.

Many common vision insurance programs only cover the vision part of the overall eye health examination. There are two distinct and important elements to every visit to our practice. First, the most important aspect of your visit today is to insure quality of life by providing you with a comprehensive, thorough medical examination of your visual system. Many eye diseases that affect your vision have little or no symptoms until the problem has become sight-threatening. Routine eye health examinations are critical to prevent debilitating eye disease. Secondly, each comprehensive medical eye exam will include a vision component to analyze and prescribe, if necessary, eyewear or contact lenses to correct your vision.

It may be necessary for your doctor to perform additional special testing to insure the overall systemic health of your eyes. Some of this additional testing may not be covered as part of your vision benefit. Payment for these additional special tests is the financial responsibility of each patient.

The following is a summary of the major Vision Insurance programs. Hopefully, this information will be helpful to all patients in choosing proper eyewear, contact lenses and eye care for themselves and their families. Please feel free to ask our Insurance Benefit Coordinator if you have any questions about your specific vision insurance or medical coverage during your visit today.


The Vision Service Plan (VSP) – In most cases, VSP will fully cover your eye health and vision exam. In some cases there may be a co-pay on the part of each patient. The co-pay must be paid at the time of service. The eyewear component of the Vision Service Plan contributes or subsidizes the purchase of your eyewear. Each specific Vision Service Plan subsidizes eyewear purchases at different levels. The Vision Service Plan is not an entitlement plan and patients are free to choose any frame or lens option recommended by their doctor. Our professional optical staff will be happy to determine if any out-of-pocket costs will be incurred by the patient.


Our practice fully participates in the Medicare program. We accept assignment of benefits on behalf of each eligible patient. The eye health examination is a fully covered service under the Medicare program. However, as mandated by Federal law, the refraction part of the vision section of your exam is a non-covered service.  This charge must be paid for at the time of service during your visit. Unless, immediately following cataract surgery, there is no longer an eyewear benefit under the Medicare program. The purchase of frames, lenses, lens options and coatings is the responsibility of each Medicare patient.

Hopefully, this information will give you a better idea of the vision benefit you are using today. Our insurance coordinator is available to answer any questions. Due to the large number of different Vision Insurance Benefit Programs, it is impossible to know the specific details and reimbursement policies of each. If our doctors do not participate in your Vision Benefit Program, we will be happy to provide you all the necessary forms and documentation for you to submit to the carrier for reimbursement.

Thank you for your understanding and patience.

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